Bet365 vs William Hill: which is better?
Updated July 2026 · Independent comparison — TopBets is not owned by any bookmaker
Short answer
Bet365 wins for most bettors: more markets, a stronger app, and live streaming that William Hill cannot match. William Hill fights back on horse racing, where its each-way terms and racing heritage still lead. Football and in-play bettors should lean Bet365; racing regulars should keep a William Hill account alongside it.
Round by round
Consistently competitive on football and racing; Hill’s football prices can lag the market leaders.
Best-in-class app against an interface that feels a generation older.
Industry-leading each-way terms and enhanced-place offers on the big festivals.
Thousands more in-play markets, plus live streaming across major sports.
Choose Bet365 if…
- You bet in-play or want live streaming with your bets
- You want the deepest range of markets on almost every sport
- You value a fast, polished mobile app
Choose William Hill if…
- Horse racing is your main sport — the each-way terms are the draw
- You prefer a long-established high-street name
- You want regular price boosts and acca insurance on football
Or skip the debate: whichever brand wins on paper, the best price for any single bet moves between bookmakers constantly. See who has the top odds for tonight's matches →
Common questions
Is Bet365 better than William Hill?
For most bettors, yes — Bet365 offers more markets, a stronger app, and live streaming. William Hill remains the better choice for dedicated horse racing bettors thanks to its enhanced each-way terms.
Who has better odds, Bet365 or William Hill?
It varies by market and moves constantly. Bet365 is more consistently competitive on football; William Hill is strong on racing. The only reliable way to know for a specific bet is to compare live prices — which is exactly what TopBets.info does.
Can I have accounts with both Bet365 and William Hill?
Yes — there is no rule against holding accounts with multiple bookmakers, and most experienced bettors do exactly that so they can always take the best price.
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