Betfred Review
The Bonus King — a Salford institution since 1967
Updated 7 July 2026
★★★★★4.1/5Key Facts
About Betfred
Betfred was founded by brothers Fred and Peter Done in 1967 and grew from a single Salford shop into one of the UK's biggest independent bookmakers. Known as "The Bonus King" for its promotion-heavy approach, Betfred offers strong racing coverage, frequent bonus payouts on winning bets, and one of the largest retail estates in Britain.
✓ Pros
- ✓Frequent bonus promotions — Double Delight, extra winnings on specials
- ✓Strong horse racing coverage with extra-place offers
- ✓Large UK shop network for cash betting
- ✓Good range of football price boosts
- ✓Long-established, family-owned British bookmaker
✗ Cons
- ✗Website and app feel busier than modern rivals
- ✗Base odds can trail the sharpest prices without the bonuses
- ✗Promotion terms take careful reading
Current Odds on Betfred
Live events where Betfred is pricing, shown alongside the other UK bookmakers we compare.
Betfred — FAQs
Why is Betfred called the Bonus King?+
Betfred built its reputation on paying out bonuses on top of winning bets — like Double Delight (double odds on a first goalscorer who scores twice). The nickname reflects its promotion-led style versus rivals who compete mainly on base price.
Is Betfred a safe bookmaker?+
Yes — Betfred is licensed by the UK Gambling Commission and has operated in the UK since 1967, with hundreds of high-street shops alongside its online business.
See how Betfred ranks in our best UK betting sites list, or learn how to always get the best price.
See how Betfred compares: vs William Hill · vs Ladbrokes
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