Betano Review
The international challenger that arrived in 2024
Updated 7 July 2026
★★★★★4.1/5Key Facts
About Betano
Betano is the flagship brand of Kaizen Gaming, a major international operator with leading positions in Brazil, Portugal and Greece. It entered the UK in 2024 in partnership with BV Group and has pushed hard with Super Odds boosts, a slick bet builder, and sponsorships including major football partnerships.
✓ Pros
- ✓Aggressive Super Odds boosts as it builds UK market share
- ✓Modern, fast app built on up-to-date technology
- ✓Strong bet builder for same-game multiples
- ✓Big international operator with major sponsorships
- ✓Competitive football pricing in our daily comparisons
✗ Cons
- ✗New to the UK — short local track record
- ✗Racing coverage trails established British bookmakers
- ✗Promotions calendar still maturing for UK customers
Current Odds on Betano
Live events where Betano is pricing, shown alongside the other UK bookmakers we compare.
Betano — FAQs
Is Betano legit in the UK?+
Yes — Betano operates in the UK under a UK Gambling Commission licence, launched in 2024 through Kaizen Gaming's partnership with BV Group (the company behind BetVictor).
What are Betano Super Odds?+
Super Odds are heavily boosted prices on selected outcomes — a customer-acquisition tool Betano uses aggressively as a UK newcomer. They can offer genuine value, though stake limits usually apply.
See how Betano ranks in our best UK betting sites list, or learn how to always get the best price.
See how Betano compares: vs Bet365
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