888sport Review
The sports arm of one of gambling's biggest names
Updated 7 July 2026
★★★★★4/5Key Facts
About 888sport
888sport launched in 2008 as the sportsbook of 888 Holdings — now evoke plc, the group that also owns William Hill. It offers competitive football odds, regular acca boosts, and a solid all-round product backed by one of the industry's most established online operators.
✓ Pros
- ✓Competitive football odds in our daily comparisons
- ✓Regular acca boosts and price promotions
- ✓Backed by evoke plc, a major listed operator
- ✓Decent European football market depth
- ✓Well-established online pedigree since 2008
✗ Cons
- ✗Brand plays second fiddle to stablemate William Hill
- ✗Racing product is unremarkable
- ✗App is functional rather than class-leading
Current Odds on 888sport
Live events where 888sport is pricing, shown alongside the other UK bookmakers we compare.
888sport — FAQs
Are 888sport and William Hill the same company?+
They share an owner — evoke plc (formerly 888 Holdings) bought William Hill's non-US business in 2022 — but run as separate brands with their own odds, apps and promotions.
Is 888sport safe?+
Yes — 888sport is licensed by the UK Gambling Commission and operated by evoke plc, a London-listed company with decades of online gambling history.
See how 888sport ranks in our best UK betting sites list, or learn how to always get the best price.
See how 888sport compares: vs William Hill
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